Privacy Policy



Wellbabys Privacy Policy

This Privacy Policy summarizes the information we may collect or receive in connection with you and child’s use of any of our apps or websites,

Informed Consent

To use or participate in our apps or websites, you must first review and sign an informed consent and authorization form (if applicable) (“Informed Consent”) for the our apps or websites. By using an App, you consent to the collection, use, and sharing of you and child’s information as described in this Privacy Policy and as outlined in the Informed Consent. To the extent anything in this Privacy Policy conflicts with the Informed Consent, the terms of the Informed Consent will control.

Throughout this policy we may use the term “Our apps or websites, Team” to refer to all the entities that may have access to data collected from or about you through the Apps or websites.

Collection and Use of Information

Personal information is data that can be used to identify or contact a single person. Certain personal information and non-personal information, as described below, may be collected from or about you through the Apps or websites.

Wellbabys and its affiliates, and the other apps or websites, Team members, may share the information we collect through the App with each other and use it consistent with this Privacy Policy.

If you decide to participate in the Our apps or websites, below are examples of the types of information that we may collect and how we may use it.

What information we collect

When you download one of the Apps below are examples of the categories of information (which may include some personal information) that may be collected from or about you through the Apps (“Data”). The specific categories of information that will be collected about you as part of our apps or websites, will be described in the Informed Consent.

  • Contact information such as you and child’s/child’s name, email address, and phone number.
  • Demographic information, such as you and child’s age, gender, state of residence, and race.
  • Medical history and information, such as you and child’s height/weight, prior medical diagnosis and testing (e.g., diagnosis of an irregular heart rhythm), current and previous use of certain medications (e.g., blood thinning medications), certain family history (e.g., history of atrial fibrillation) and health habits (e.g., smoking). This information may be collected through in-app surveys or other health surveys that you may be asked to complete.
  • Sensor information, such as heart rate and beat to beat calculations.
  • Technical data, which in many cases is non-personal information, i.e., data in a form that does not, on its own, permit direct association with any specific individual. Technical data includes, for example, information about you and child’s app usage (e.g., when an App was first launched), app version and installation ID, device identifier, and technical data about you and child’s device, such as operating system and model. Wellbabys does not track its customers across third party websites to provide targeted advertising and therefore does not respond to “Do Not Track” (DNT) signals.
  • Adverse event information, such as a concern, adverse event, or other reportable matter arising in Our apps or websites.
  • Other information, such as mood, feeding method, height weight, diaper, sleep and many other factors in the app


You and child’s Contact information will not be separated from the rest of the data collected from you through the Apps and as part of the Studies and replaced with a random code (“Data”).  Wellbabys will only have access to apps or websites, Data.  However, for certain studies, if you experience a technical issue and consent to be transferred to Wellbabys for additional technical support, Wellbabys may have access to certain information that directly identifies you. Other entities involved in the Our apps or websites, principal investigator or other Our apps or websites, Team members, may maintain Our apps or websites, Data in an identifiable form.

How we use you and child’s information

You and child’s personal information, such as you and child’s contact information, if collected through the Apps and websites may be used for purposes described in the Informed Consent including:

  • To enroll you in the Our apps or websites, including determining you and child’s eligibility for participation in the Our apps or websites,
  • To conduct and support the Our apps or websites,
  • To contact you with surveys or other messages related to the Our apps or websites, through in-app notifications, email, or otherwise

You and child’s Coded Our apps or websites, Data may be used for purposes described in the Informed Consent including:

  • To conduct and support Our apps or websites,
  • To develop health-related products and improvement activities
  • For other research studies, if permitted in the Informed Consent
  • To issue research findings and related reports, which will not identify you

You and child’s technical data (as described above) may also be used to determine you and child’s eligibility for our apps or websites, and general usage of the Apps.

Disclosure to Third Parties

Service Providers

Wellbabys and the  apps or websites,  Team members may share you and child’s information with companies who provide services for or on behalf of the our apps or websites,  such as the independent third party institutional review board responsible for reviewing the Our apps or websites,  and protecting you and child’s rights as a research participant, or third parties that have been hired to perform Our apps or websites, -related services, such as receiving and processing Our apps or websites, -related complaints, on our behalf. These companies are obligated to protect you and child’s information.


You and child’s personal information and Coded Our apps or websites, Data may also be disclosed to the following third parties:

  • Government and Regulatory authorities, such as the U.S. Department of Health and Human Services, the Food and Drug Administration, and other federal or state government agencies.
  • Law enforcement or other third parties pursuant to valid legal process such as a subpoena, litigation or court order. We may also disclose information about you if we determine that for purposes of national security, or other issues of public importance, disclosure is necessary or appropriate.
  • Other Approved Researchers, if permitted by the Informed Consent certain third-party researchers who are approved may access limited apps or websites, Data. The categories of approved our apps, websites and/or researchers, the type of apps and websites, Data they may have access to, and the purposes that they may use the data for will be described in more detail in the Informed Consent.
  • Others, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. We disclose information as described in the Informed Consent. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Protection of You and child’s Information

Wellbabys takes the security of you and child’s personal information very seriously. Wellbabys has implemented reasonable measures to keep tour apps or websites, Data it maintains safe, and to protect the confidentiality of you and child’s information, including storing it in systems with limited access housed in facilities using physical security measures. Despite our security measures, total confidentiality cannot be guaranteed.

Retention of Personal Information

You and child’s participation in any Our apps or websites, is voluntary. You may decide not to participate or you may leave any Our apps or websites, at any time. If you decide to withdraw, we may not delete the information that we have already collected and we may continue to use it, but we will stop receiving any new Our apps or websites, Data about you and will stop contacting you about the Our apps or websites, except in the case of serious, actionable medical need. The specific retention policies and the steps you need to take to withdraw will be described in the Informed Consent for each Our apps or websites.

Our Companywide Commitment to You and child’s Privacy

To make sure you and child’s personal information is secure, we communicate our privacy and security guidelines to Wellbabys employees and strictly enforce privacy safeguards within the company.

Privacy Questions

If you have any questions or concerns about this Privacy Policy please contact us. If you have questions about our apps or websites, please contact our apps or websites,

Wellbabys may update this Privacy Policy from time to time. If we change the policy in a material way, notice will be provided to you either in the App or through an Our apps or websites, -specific email along with the updated Privacy Policy. We may also provide a notice on any our apps or websites.

Contact Wellbabys

Please fill in the form and send us your questions or your concerns about your baby. We will quickly reply to you with useful and relevant information. We are here to help new parents in any way that we can.